TEXTURES WEARS FLORIS VAN BOMMEL

When the guys from Textures asked me what I wanted in return for sponsoring their new music video, I didn't have to think twice. Our e-commerce department is constantly pestering me for new campaigns to advertise online. In fact, it's never enough. Well... HERE YOU GO! Good luck with it :)


Floris.

A dark promotional graphic with a silhouetted person from behind wearing a red and black outfit, centered beneath the stylized text 'TEXTURES' and smaller text 'AT THE EDGE OF WINTER' on a black background with blue light at the top. A dark promotional graphic with a silhouetted person from behind wearing a red and black outfit, centered beneath the stylized text 'TEXTURES' and smaller text 'AT THE EDGE OF WINTER' on a black background with blue light at the top.

BACK TO 2011

This year, I'm treating my colleagues to that fantastic Textures commercial. In 2011, I also had a surprise for them. We sponsored the band back then and even created a Textures & Floris van Bommel sneaker. In return, Textures performed live in our tiny shop on Singel in Amsterdam. I studied marketing, so I know that in-store activities are very important. Anyway, the shop windows were trembling, the place was turned upside down, and it was one of the best days of my life.


Floris

A live band performance featuring a vocalist with long dark hair singing into a microphone in the foreground, and a guitarist with long hair playing a black electric guitar in the background. A close-up shot of a man with long dark hair and a beard singing into a microphone, wearing a black shirt and a black wrist cuff. Another person holding a bass guitar is partially visible in the background.